Nissan could withdraw from Europe and focus on other markets
Miguel Lorente
6 May 2020
2 min. 
Nissan could focus on just 3 countries and abandon markets where its presence has so far made the Japanese brand one of the most popular
The news from the Reuters news agency could have a far-reaching impact on markets where Nissan‘s presence, both of vehicles with traditional engines and electric ones, is more than significant, such as Spain, where the Nissan Qashqai is the best-selling SUV of the last two years and the Nissan LEAF is one of the benchmarks among vehicles that rely exclusively on electricity as their energy source.
Thus, according to the Reuters report, its sources have leaked the roadmap of the Japanese company, which would be willing to concentrate its efforts on three markets: its home market, Japan; the next one, China; and the essential one, the United States.
In this way, just as the luxury arm of the brand, Infiniti, already did, would disappear from Europe and other regions§h7• of the planet.The international restructuring of Nissan and the focus on three sole markets stems from the crisis facing this manufacturer, particularly significant in its home country, and which is also a benchmark in distant nations such as Spain, where concern extends to its three production centres, two in Catalonia and one in Cantabria.
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The manufacturer’s accumulated losses, which according to financial reports amount to almost 240 million dollars in losses in the last quarter of the 2019 fiscal year alone, would force a drastic change in the direction of this carmaker, which is firmly established in markets such as ours.
The final blow to this situation was dealt by Carlos Ghosn, the former chairman and former chief executive of Nissan and Renault, accused of using the Japanese brand’s money for expenses that are, to say the least, hard to justify, who ended up fleeing to Lebanon, given his Lebanese citizenship, considering he also holds French and Nigerian nationality by inheritance and Brazilian by birth.
Be that as it may, according to the information the news agency has, the plans will be announced on May 28th and, together with the analysis, assessment of the situation and the ruling that Nissan will follow over the next three years, could announce the brand’s exit from Europe to focus on Japan, China and the US.
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