One million at 0.95 euros: Fiat celebrates the 60th anniversary of the 500 with a commemorative stamp

Yesterday the postmarking ceremony for the commemorative stamp dedicated to the Fiat 500 was held at the Mirafiori building in Turin. It is a collector’s series issued by Italy’s National Mint and Stamp Printing House, which has produced one million units of this special series that went on sale yesterday with a face value of 0.95 euros. With the launch of this special series, the Italian institution wants to pay tribute to the iconic 500 on its 60th birthday and celebrate its contribution to automotive history.

The stamp shows the unmistakable profile of the historic Fiat 500 superimposed on the profile of the current Fiat 500, all against a dark blue background. In its upper area stands out a band in the colours of the Italian flag framing the dates 1957-2017 and the words “Fiat Nuova 500” set in the same typeface as the model’s advertising posters from 1957. A miniature work of art and a special way to celebrate its birthday, precisely at the Mirafiori plant where the 500 was built back in 1957.

Fiat is celebrating the 60th anniversary of the iconic 500 in grand style, with events of all kinds. Alongside the recent launch of the Anniversary special edition, there is the recent inclusion of a 500 F (1965-1972) unit in the permanent collection of the Museum of Modern Art in New York (MoMA), and the premiere of “See you in the future”, the film celebrating its 60th birthday starring actor Adrien Brody, on TV and YouTube.

Since then, over these sixty years, the Fiat 500 has become a true icon thanks to its functionality and its design and innovative technologies, which can be recognised in the styling of its unmistakable bodywork and in its versatility of use. With a permanent place in the collective memory of mass-market products with soul and a strong personality, for decades the 500 has set the standard, influencing and shaping the form and content of most modern city cars.

The 500 marked another phase of great cultural relevance for the whole automotive world in 2007 which, through technological and design evolution, allowed the new model to achieve success worldwide.