Smart Brabus ForTwo 'Edition Urbanlava': This car is a demon

The Smart is one of the smallest, most compact and most practical city cars for the big city on the market. What many people don’t know is that the initials in MCC SMART stand for Micro Compact Car Swatch Mercedes Art, and that it is a company born from the union of watchmaker Swatch and Mercedes. Together they designed these small cars that are intended to run through city streets and offer a practical, economical and efficient solution to urban mobility.

The image of this Smart is meant to evoke the power of lava From that first model many versions have emerged, such as this Smart Brabus Fortwo ‘Edition Urbanlava’, a car that stands out from its predecessors for its styling and its spirit, which is very volcanic. It is a car that wants to attract attention and, to do so, seeks to be associated with volcanic lava: powerful, unstoppable and going wherever it wants without anything or anyone stopping it.

This variant of the small city car uses black and a special finish on certain areas to deliver the difference that makes it something different and more dynamic. The front spoiler, the side skirts, the exterior mirror caps and the rear diffuser are painted in a red that creates a very attractive contrast, meant to recall lava, the leitmotiv of this version. To complete the look, they have added a chrome exhaust that gives the whole a further distinctive touch.

A striking advertising campaign

The images and the three videos accompanying this article belong to an advertising campaign launched in Germany to encourage buyers to get one of these cars, as attractive as they are practical, which have been put through the Brabus treatment to give them this interesting look.

The model sells in Germany for 17,900 euros, not a cheap sum for a car of this size, but its equipment is up to the standard expected of a car bearing the star of Mercedes, even in its most compact and lightweight version.

The campaign videos play with the high temperature delivered by the Smart Brabus, which makes everything that approaches it suffer the consequences. It seeks to offer a striking, powerful image that contrasts with its size. You can judge whether it is as imposing as they want us to see, but I certainly think it is. A small car, but with character. Don’t you agree?