The first Lancia Ypsilon unit arrives in Spain, available in the Hybrid version with 100 CV from €23,900

The historic Italian brand Lancia has returned to Spain with force, taking the first step with the arrival of the first units of the Lancia Ypsilon to Casa Lancia Mavisa Sabadell, the brand’s first official dealership on Spanish soil. This event marks the start of an ambitious plan that includes opening 10 sales points and 20 official after-sales services in the country’s main cities before the end of the year, with the goal of reaching 20 dealerships throughout 2025.

Casa Lancia: a luxury showroom “Made in Italy”

The new Lancia dealerships, called Casa Lancia, are spaces conceived under a clean and harmonious architectural language. They feature exclusive furniture from the Italian firm Cassina, creating a premium experience for customers. The aim of Lancia is to fuse modernity and tradition, providing a welcoming and aesthetically impeccable environment that represents Italian values of design and elegance.

At Casa Lancia, the car is the absolute protagonist. The vehicles are presented as works of art, in a setting that highlights both their design and their technological advances. Visitors can interact with the models, configure them to their liking using digital tablets, and receive personalised advice from brand experts.

Lancia Ypsilon: compact, versatile and electric

The Lancia Ypsilon, the protagonist of the brand’s return, is a compact car from the B-segment presented as an ideal choice for urban driving. With a complete and versatile range, the Ypsilon offers electric and hybrid versions that stand out for their efficiency and performance.

The fully electric version of the Lancia Ypsilon features a 156 CV motor and a range of 403 kilometres under the WLTP cycle, positioning it as a competitive option within the electric vehicle market in Spain. In addition, the hybrid variant offers a power output of 100 CV, combining efficiency and performance for those who prefer an intermediate option.

Technological innovation and Level 2 driving

The interior of the Lancia Ypsilon is designed to combine functionality with the characteristic Italian design. Its equipment includes a 10.25-inch screen for the instrument cluster and the entertainment system, offering a modern and technological environment. In addition, the model incorporates advanced driver assistance systems (ADAS) that enable Level 2 autonomous driving, ensuring safety and comfort on the road.

A “phygital” sales model

Lancia has designed a buying experience that combines the best of the digital and physical worlds, which the brand calls “phygital“. Customers can begin their journey on the Lancia website, where they will receive personalised online assistance, and continue their experience in the physical showrooms. This integration allows the brand to approach the customer in a novel way, fusing technology and human contact.