The "Fuxia", the latest and most colourful whim of Mr. Fux, a car collector

Of the 44,000 colours that Rolls Royce offers to its customers, you have to be particularly extravagant to choose the fuchsia worn by the Dawn shown in these pictures. But of course, if your name is Michael Fux and you have a garage of almost 3,000 m§h5Aston Martinh6§ in which you keep more than 130 vehicles, it’s only natural that some of them should live up to your surname.

Without a doubt, Mr. Fux is the typical American “self-made man”. Cuban by birth, born into a family with no resources, he emigrated to the United States where, through hard work, he created his own company (the Sleep Innovations mattress factory), thanks to which he became a millionaire. At 71 years of age, he devotes a good part of his fortune to charitable causes (he has donated millions of dollars to the treatment of sick children around the world) and, of course, also to indulging in some whims. And some of them are the Rolls Royce Dawn and McLaren that illustrate this news item.

Fux belongs to the very exclusive VIP client club of Ferrari, the Ferrari Client Test Driver Club. He is one of the few fortunate people who owns an FXX, as well as many other models from the Maranello marque, among which is one of the single-seaters of the Scuderia with which Schumacher won the Formula 1 World Championship, a collection of Aston Martin that includes practically every model from the British manufacturer, or NASCAR vehicles once driven by Matt Kenseth or Tony Stewart.

From time to time, Fux makes unusual customisation requests to the prestige brands from which he buys his cars. Thus, the mint green with which he had his Rolls Royce Wraith Jade Pearl finished a few years ago, or the request he made last year to the designers of the British brand, when he suggested they create a car in the same colour as the flower he found last year while walking around Pebble Beach.

It was a truly exclusive colour that Rolls Royce has added to its palette of Bespoke colours (customised), where there are already more than 44,000 different colours.

“When I ordered my first Rolls-Royce made to measure in 2005, I wanted something completely different from any of the other cars ordered at that time. I knew the designers had a great deal of creativity and I wanted to explore it,” said Fux. “I love the heritage of the Rolls-Royce brand and I love these cars. That’s why I always challenge other owners like me to delve deeper into creating their personalisations and Bespoke creations.”

Fux has already ordered a total of ten highly customised Rolls Royce models, the latest of which is this Wraith Fuxia unveiled this year at Pebble Beach. According to the British brand itself, “Rolls Royce designers love working with him because he constantly challenges them to take their work to an even higher level, which forces them to deliver genuine works of art”.

Of course, this is not the only beauty they have created for him this year. Starting from the colour created to order for Rolls Royce for the Wraith, Fux himself also asked McLaren to produce one of its exclusive MSO 720 S models in the same special finish colour. MSO, the personalisation division of McLaren, met his requirements, although slightly modifying the tone and creating the Fux Fuchsia MSO 720 S McLaren that also accompanies these lines.

“Challenging the art of meeting the client’s most demanding requirements and then exceeding expectations is an integral part of the service offered by McLaren Special Operations,” said Jolyonn Nash, Global Sales and Marketing Executive Director at McLaren.

https://www.youtube.com/watch?v=AMNQuHFrMAQ