The massive recall campaigns are taking their toll on Toyota

It was only to be expected that the large recall campaigns Toyota has suffered in recent months would eventually take their toll and erode its reputation among consumers. The Consumer Reports National Research Center (Consumer Reports National Research Center) in the United States confirms this perception.

The center carried out a study in recent months that consists of asking adults who own at least one vehicle certain questions. Toyota has lost the top spot in the customer loyalty category, with Honda moving up to take the pole position.

It is natural for you to abandon a brand if it gives you problems, especially since Japanese cars are famous for their reliability. Currently, 68% of Honda owners say they would buy another car from the same brand, placing Ford in second place with 61%. Toyota drops to third place with 57%, after having held the top position since December 2009.

Chevrolet and Dodge fall to 49% and 24%, quite low percentages. Toyota will have to work, and hard, to win back the loyalty of its once-faithful customers. Investment in factories and a lot of marketing will be needed to rebuild a solid and trustworthy brand image.

Source | Motorspain.com