The personalisation of the Nissan Micra is a hit among city car buyers

Victor Alós Yus    @sepelaci    13 August 2017     2 min.
The personalisation of the Nissan Micra is a hit among city car buyers

According to Nissan, they have been surprised by the success of the personalisation options for the Nissan Micra, which many buyers have chosen

Nissan Micra BOSE Personal, una exclusiva edición limitada del pequeño urbano

Normally we see that the highest-end cars are the ones that enjoy personalisation from specialist companies. Cars at the lower end of the range are not usually at that level and do not tend to receive modifications to improve their look. Fortunately, it is usually the manufacturers themselves who offer these personalisation possibilities, with many colour and design combinations to give the car a different image from the rest. The Nissan Micra is one of those cars and, thanks to the possibilities the brand offers, it is enjoying considerable success in selling this small city car.

The Nissan Micra offers 100 different personalisation combinations, which means that one in every four customers turns to the option of having a different car, with different combinations of colours and decorative elements, so that they can achieve a car that is unique. The success of this type of personalisation means that many customers are encouraged to give this new look to their small city car so they can show it off with pride.

El nuevo Nissan Micra completa su gama con un motor de 1.0 L y 70 CV

Among the options available to a buyer of a Nissan Micra is the finish of the bumpers, the side mouldings, the covers for the exterior mirrors and vinyl decals for the bonnet and roof, which are some of the options chosen by 18% of buyers of this small Japanese model, which is proving very popular with young drivers who choose it for their city journeys.

In fact, Nissan is surprised by the success this option to personalise the car has had. It is not a more powerful car than the rest, but all these alternatives help create a more personal car, so that it can in some way reflect the personality of the driver. A good way to have a small car that is different from the rest and features the elements each buyer prefers. In the following video you can see how these Nissan Micras are finished off with personalisation.

https://youtu.be/SPej7ZJLRoQ

Technical specifications of this car


Deja un comentario