The Toyota RAV4 and Corolla cement their status as the undisputed sales leaders of the Japanese manufacturer

2017 was, as they say, a year to frame for Toyota, one of those that will go down in history, and its global sales have been truly record-breaking. But not only globally: it is worth noting that in Spain reality has exceeded expectations in a positive sense, especially where hybrid models are concerned, with a 61% market share in Spain for these models in 2017. It should be clarified that this figure was not expected until 2020, so the joy both for the parent company and for the Spanish subsidiary is more than justified.

Globally, Toyota’s sales have not been bad either, quite the opposite, especially with two models in its line-up: the RAV4 and the Corolla. The former could be considered one of the pioneers of the SUV segment, when its first generation was presented at the Geneva Motor Show back in 1994. Yes, there were already older models of the same kind on the market, such as the Suzuki Vitara, but the Vitara’s orientation at the time was more towards that of an off-road vehicle.

Since then, the Toyota RAV4 has evolved to the fourth generation it has today in numerous markets around the world, with 2017 being the most successful year for this SUV globally, becoming the best-selling model worldwide in 2017 within this category. According to the World Best Selling Car 2017 ranking, compiled by Focus2move, Toyota managed to sell 807,000 units of the RAV4 in 2017, which represents an 11% growth compared to 2016. In Spain, 89% of Toyota’s sales correspond to the RAV4.

But Toyota’s success in 2017 is not limited to its hybrid models and the RAV4, but also to one of its icons: the Corolla. This model is one of the longest-running in Toyota’s catalogue, being manufactured since the arrival of the first generation (Series 10) in 1966. Its sales have meant that since then it has been a model built in 16 plants around the world, currently sold in more than 150 countries, and having also maintained the title of the world’s best-selling car since 1997, thanks to the 45 million units sold since 1966.

The Toyota Corolla is no longer sold in Spain today, but it is in other European markets, although its main market share is concentrated in North America and South American countries. In 2017 the Toyota Corolla regained the sales lead within its segment, with Toyota selling no less than 1.22 million units over the past 12 months.

Technical specifications of the cars in this article

SedanToyota Corolla12 versions · from 31,400 €

Off-RoadToyota RAV412 versions · from 46,500 €