Toyota Hilux Invincible 50: a special edition to celebrate the 50th anniversary of the successful pick-up

The Toyota Hilux is one of the most successful models from the Japanese manufacturer, despite not having been sold in that market for 13 years. The pick-up is sold in up to 180 countries and has accumulated more than 18 million units sold since it hit the market in 1968. For this reason, the Japanese manufacturer has decided to celebrate the 50th anniversary of its pick-up with a new special edition called Toyota Hilux “Invincible 50”.

The new special edition was presented alongside the new Yaris, C-HR Hy-Power and Land Cruiser at the Frankfurt Motor Show. The Toyota Hilux already offers enormous versatility, durability and functionality – let us not forget that it is a car that can be seen both on the coldest roads of Europe and in the most arid places on the planet – and in its new special edition it features a revised image that gives it an even more adventurous look.

The Toyota Hilux Invincible 50 boasts vinyl graphics on its sides with the name of the special version itself: Invincible. The vehicle also features several matte black finished elements that contrast with the silver grey colour of its bodywork. Among them are the black bars in the load area, the door arch mouldings and the 18-inch alloy wheels. The pick-up’s tyres are brand new and suitable for all kinds of terrain. They belong to the well-known BF Goodrich brand.

Regarding the interior of the vehicle, the changes are smaller and include new floor mats and a toolbox.

According to the Japanese manufacturer’s forecasts, the Toyota Hilux will exceed 40,600 units sold in Europe this year, a figure that would allow it to surpass its previous record set in 2007, a year in which it registered 40,104 units on the old continent.

The Toyota Hilux returns to the Japanese market 13 years later

Since its launch in 1968, more than 17 million units of the Toyota Hilux have been sold worldwide. The Japanese manufacturer has decided to resume sales of this model after 13 years of drought, the last time being in 2004, when there are around 9,000 units still in operation. This decision was taken after receiving several requests to do so.