Toyota promotes its ICS and Safety Sense safety systems to enhance the safety of its cars

Toyota is highly committed to safety systems for its cars, so it comes as no surprise that it has launched a series of test programmes to promote the use of its onboard safety systems. In fact, an independent study commissioned by the brand has found that cars equipped with Toyota Safety Sense manage to reduce rear-end collisions by 50% compared with those without this system.

The use of other systems such as Toyota Safety Sense P on mid-range and high-end cars, and the Intelligent Clearance Sonar (ICS), reduce collisions by 90% compared with other vehicles. In fact, both of these onboard safety systems have been designed following the guidelines of the Japanese public-private consortium, which includes the Ministry of Economy, the Ministry of Commerce and Industry, and the Ministry of Land, Infrastructure, Transport and Tourism. These Safety Support Cars are safe even for older drivers, who need more help when driving.

The presence of both systems will be increased so that by the end of 2018 they will be standard equipment on all of the brand’s models, including the compact ones, aiming to reach 90% of the brand’s vehicles sold in its country of origin. The brand’s commitment goes beyond incorporating improved systems into its cars, as it also organises, together with the 280 Toyota dealerships in Japan, road safety awareness days called City Firefly.

Toyota also promotes other initiatives aimed at improving road safety, such as night driving programmes and others focused on driver training. For the Japanese brand, the plan to reduce accidents and eliminate them altogether is based on three concepts. The first of these is the incorporation of technological improvements in the systems equipped in its cars.

The second point it considers is training and driving improvement days focused on drivers. The last point that Toyota takes into account in its road safety project is traffic itself. One of the proposals it has put on the table is measures relating to Intelligent Transport Systems, which could start being used in a few years.