Which are the most searched car brands on Google?

Although Volkswagen has officially taken the top spot from Toyota as the car manufacturer that sells the most vehicles in the world, the Japanese brand remains the most searched by users on Google.

Data collected by the British accessories company Quickco reveals that Toyota was the most searched brand in 74 countries. The Japanese car manufacturer led searches in countries such as the United States, Australia, China or Greenland. The vast majority of Central Africa has also been conquered by Toyota.

In second place among the most searched brands is BMW, with 51 countries to its name. Most of these nations are located in Europe, notably Germany, Belgium, Poland, Austria, Croatia, Ukraine or Norway.

On the other hand, Hyundai and Honda stand out for their popularity in large countries such as Russia or India, in the case of the former, and Canada or Brazil, in the case of the latter. This map also shows other curious data, such as Volvo and Fiat being the most searched manufacturers in their home territories (Sweden and Italy respectively).

Despite being the car manufacturer with the highest sales volume in the world, Volkswagen only led Google searches in countries such as Spain, Romania, Belarus, Estonia, Cape Verde, Andorra and Uruguay.