Audi on PlayStation Home

Audi launched into the new technology market knowing that many young people today play consoles and are no longer a stronghold of acne-ridden students. The sportiness and technology that Audi puts into its products appeals to young people, and what better way to reach them than by creating a dedicated space on the PlayStation Home platform. In the words of Audi’s marketing executives:

The ultimate goal was to present the Audi brand to a specific group of customers in an interactive environment with a strong emotional charge. We pushed the possibilities offered by Sony’s PlayStation Home platform to their absolute limits. Audi is also a progressive brand when it comes to communication. The Audi Space virtual site on the PlayStation Home platform is a perfect example and, despite its futuristic atmosphere, it is quintessentially Audi.

Among the content available to visitors is the presentation of the Audi A1 that took place on February 11. In addition, the Audi e-tron is available to race in the Audi Vertical Run, something that users of the network have already done more than a million times, with this electric model as the star of a virtual race. As a prize, the winners can enjoy a stay in the exclusive Audi apartments.

A specific Audi video game is on the starting grid, reviewing the Audi Vertical Run. The music has also been selectively chosen, based on the Audi Corporate Sound concept. In just two months, more than 700,000 visits , winning two titles at the PlayStation Home Awards 2009 : Best Space and Best Prize for a Mini game.

Source | Audi