Cupra Tavascan vs. Hyundai IONIQ 5: two radically different visions of design in the electric SUV segment

Some cars are bought with the head, others are chosen with the stomach. In the premium electric SUV segment, the Cupra Tavascan and the Hyundai IONIQ 5 embody precisely that dichotomy: two machines designed for the same customer—urban, demanding, with an aesthetic sensitivity—yet approaching the problem from opposing creative universes. One bets on copper-toned emotion and a coupé silhouette; the other on a retrofuturist manifesto and geometric purity. This electric SUV comparison does not seek an absolute winner, but aims to map the terrain so that each reader can find their side of the pulse.

Two design manifestos for the same segment

The Tavascan is born as the first 100% electric coupé SUV from Cupra, and it shows in every edge. The IONIQ 5, for its part, rests on the E-GMP platform and reinterprets the Parametric Pixel language with a formal boldness that already forms part of the contemporary imagination. Same segment, same large-capacity batteries, same family vocation… and yet they bear no resemblance to each other.

Cupra Tavascan, from approximately €49,400: electric sportiness with a Latin accent

The Tavascan is the culmination of Cupra’s brand strategy: a rear-wheel-drive crossover-coupé (in its base version) with aggressive styling, arrow-shaped triangular headlights and a muscular rear end finished with the illuminated logo. The cabin, dominated by a 15-inch curved screen and a floating central bridge, plays the emotional card with recycled materials and copper accents.

In the entry-level Endurance powertrain, it delivers around 286 CV with an 82 kWh usable battery, which translates into an homologated range close to 570 km. On paper, it is the most powerful and the longest-range of this comparison.

Dynamic character and onboard ergonomics

The Tavascan opts for tense driving, with direct steering and firm suspension. The enveloping seats, reactive ambient lighting and synthetic sound under acceleration aim for something unusual in an electric car: that the driver feels they are piloting, not being transported.

Hyundai IONIQ 5, from approximately €44,700: the Korean retrofuturist manifesto

The IONIQ 5 is already an instant classic. Its 4.64 metres of length are deceptive: it looks like a compact hatchback in photos and an imposing SUV in person. The lines are straight, the surfaces clean, and the LED pixels in the headlights and taillights create an unmistakable visual identity. Inside, the flat floor, sliding centre console and sustainable materials build the atmosphere of a mobile lounge rather than a cockpit.

The entry-level version of the range features a 63 kWh battery and an engine of approximately 170 CV on the rear axle, with a homologated Hyundai IONIQ 5 range of around 440 km. Less grip and fewer kilometres than the Cupra, yes, but also a lower entry price.

Consumption

Label

Fuel

Space, comfort and 800V architecture

The IONIQ 5’s E-GMP platform allows ultra-fast charging at 800 volts—from 10 to 80% in approximately 18 minutes on a suitable charger—and frees up exceptional interior space. Its wheelbase of nearly three metres translates into rear seats worthy of an executive saloon.

Comparison table: price, range and overall score

Before continuing, it is worth recalling that the prices indicated are the manufacturer’s recommended retail prices and do not include dealer discounts, commercial campaigns or purchase incentives.

Verdict: which is the best electric SUV of 2024 for you?

If what you are looking for is emotion, power and a design that turns heads at the traffic lights, the Cupra Tavascan is the logical choice. If you prioritise space, ultra-fast charging and a timeless formal language, the Hyundai IONIQ 5 remains one of the segment’s benchmarks, as well as the more affordable option in its entry-level version.

Frequently asked questions

Which has more range, the Cupra Tavascan or the Hyundai IONIQ 5?
In the entry-level versions analysed, the Cupra Tavascan offers approximately 570 km compared with the 440 km of the 63 kWh IONIQ 5 Light.

How much does the Cupra Tavascan cost in Spain?
The Cupra Tavascan starts from approximately €49,400 RRP, an indicative figure before discounts and purchase incentives.

Does the Hyundai IONIQ 5 charge faster than the Tavascan?
Yes. The IONIQ 5’s 800V architecture gives it competitive advantages in fast charging, reaching 10-80% in around 18 minutes on compatible chargers.

Which is more suitable for everyday family use?
The Hyundai IONIQ 5, thanks to its flat floor, generous wheelbase and comfortable ride, offers superior interior space for everyday family use.

Technical specifications of this car

CrossoverCUPRA Tavascan6 versions · from 49,420 €