Error: In London they got it wrong and announce the new "Boxter"

Error, big error. Or, to put it better, Epic Fail. We’re used to saying it that way, aren’t we? As it turns out, the advertising campaign in London for the new Porsche Boxster hasn’t been very successful. Why? Well, the people behind the campaign decided to leave out an S… Yes, as you can see in the photo, they wrote Boxter instead of Boxster.

The most serious part of all this is that it didn’t happen on just one poster like the one in the image heading this post; apparently they got it wrong throughout the entire advertising campaign in the capital city of England, and this coincided with the Olympic Games. A huge Epic Fail.

Now this company, which has surely lost a “somewhat” powerful client (note the irony), will have to spend a good number of pounds replacing all the posters around the city. Pounds and time. I honestly don’t understand how a mistake like this can be made… I’d bet more than one head is going to roll on the way to the unemployment line.

Or is the “Boxter” going to be a new model from the recently acquired 100% stake held by the Group Volkswagen?

Source | Carscoop