Ford recommends driving one of its sports cars to improve our well-being

Imagine you go to the doctor for a routine check-up, but he finds that your defenses are low and, as a result, you do not enjoy full emotional well-being. Don’t worry, Ford has the solution to all your problems thanks to the prescription from the American brand: buying yourself one of its supercars. That’s right, Ford has carried out a study in which several volunteers experienced what it feels like behind the wheel of its Performance models, and the results have been very positive.

The company with the oval emblem wanted to demonstrate that getting behind the wheel of one of its sports cars provides a very pleasant sensation, something that can be beneficial for our health. To carry out this study, Ford compared the experience with what it feels like riding a roller coaster, sharing a passionate kiss or happily watching an episode of our favourite series.

To generate a truthful and verified study, Ford turned to professionals in the sector, specifically neuroscientists, who were enlisted to help. Together with the company’s engineers, they created a computer system capable of measuring the Buzz, whose most faithful translation is impulse or rush. All the participants experienced different situations that generate a great deal of emotion, and the only one that scored higher than driving a Ford sports car was riding a roller coaster.

A Ford Focus RS volunteered to take part in the test. The company’s sporty compact is fitted with various devices that connect to the driver to measure the amount of Buzz generated while driving. For this, a high-performance Zotac VR Go gaming PC, daylight light strips of 110 x 500 lumens and 82 panels with 188,416 LEDs were installed.

Without a doubt, the brand’s proposal is very interesting, but it was not carried out with the Focus RS alone. A Ford Mustang was also responsible for the thousands of smiles that appeared on the participants’ faces. The experience of getting behind the wheel of a Ford Performance offers an average of 2.1 Buzz, compared with 3 for a roller coaster. Below driving, we find shopping or watching a football match of our favourite team.

https://www.youtube.com/watch?time_continue=123&v=AFpt6jziFsU

All the experiences proposed are exciting, but what a car enthusiast gets from driving is not matched by any of them. Ford has delighted us with a video showing different reactions and explaining how all of this was carried out. Without a doubt, it must be quite an adventure to enjoy this study for yourself.

Technical specifications of this car

HatchbackFord Focus19 versions · from 31,034 €