Lamborghini opens the doors of its most luxurious showroom in Marbella

If there is a place in Spain that can match the refined excess and unapologetic power of Lamborghini, it is Puerto Banús. And it is there, among obscene yachts, watches and champagne, that the Sant’Agata Bolognese marque has raised its new temple: Lamborghini Marbella, the firm’s third official dealership in Spain.

270 square metres spread over two floors, with glass walls that cry “look at me” louder than the rear deck of a Revuelto. From the street you can already see jewels such as the Urus SE (the fastest, most arrogant and seductive SUV on the market), the Revuelto (the creature half beast, half electricity that redefines the concept of the hybrid supercar), and Sant’Agata’s latest madness: the Temerario, a “fuoriclasse” that smells of the track and of elegant disobedience.

A night in paradise

The opening was as cinematic as one would expect. Present was Stephan Winkelmann —the bull’s top man— and Federico Foschini, chief marketing supremo, who were seen among glasses of wine, flashes and palmas for bulerías. The cherry on top was the Tecnomar for Lamborghini 63, a yacht that is basically a Sián with marine propulsion. Because, of course, if you can have a Lambo on land… why not on the water too?

And since this is Marbella, canapés and music were not enough: there were drones lighting up the sky with the brand’s logo, contemporary dance, a DJ who understood the pulse of the night and —a stroke of genius— a flamenco show that surprisingly matched the Italian V12s.

More than a dealership: a showcase of the future

But mind you, it’s not all party. Lamborghini Marbella arrives at a crucial moment for the brand. The years of pure naturally aspirated engines without filters are behind us: electrification is here, and Lamborghini has decided not to drag its feet. It has done so at a run. Literally.

The Revuelto is not just the house’s first HPEV (High Performance Electrified Vehicle) supercar: it is a beast that delivers 1,015 CV by combining a V12 with three electric motors. Fewer emissions, yes. But more performance, too.

And all of this, now, you can configure to measure in Puerto Banús, thanks to the Ad Personam programme, the personal tailor for millionaires with good taste (or with plenty of audacity, which in the end amounts to the same thing).

This new dealership not only reinforces Lamborghini’s presence in Spain —after Madrid and Barcelona— but also plants a flag of Italian design, power and engineering in the heart of Andalusian luxury. With a 730 square-metre workshop, ultra-personalised attention and the backing of a team that knows exactly what it has in hand, Lamborghini Marbella positions itself as the new place of pilgrimage for motoring enthusiasts who also know how to enjoy a good sunset with 1,000 horsepower roaring in the background.