Lamborghini unveils a one-off Aventador S to celebrate the opening of its "Lounge Tokyo"

Collaborations between car manufacturers and fashion designers are very common, especially when it comes to an iconic or representative vehicle of the brand, allowing the brand to dress its car in an unusual design and the designer in question to put their idea onto the bodywork and upholstery of a vehicle. Recently, for example, we saw BMW teaming up with the American brand Kith to give a new attitude to the new BMW M4 Competition.

On this occasion Lamborghini is the star, as the bull brand is celebrating the inauguration of its new Lounge Tokyo in the exclusive Roppongi district of the Japanese city, its second space after opening the first in New York. Inside the Lounge Tokyo is the permanent Ad Personam studio, where Lamborghini customers can spend time personalising their vehicles, from the exterior colours or the external and internal trims down to the smallest detail they can imagine.

In this way we can see how Lamborghini has laid out the Lounge Tokyo with a ground floor featuring all the “good stuff” any customer or Lamborghini fan wants to see, presenting the brand’s lifestyle alongside numerous pieces and a special area where brand customers will have a personalised experience when collecting their new Lamborghini. The upper floors have unique settings and are reserved for events and gatherings, whether for work or private, and also host appointments with public open days for exhibitions or art shows.

To mark the presentation and opening of the Lounge Tokyo, Lamborghini wanted to celebrate in grand style by partnering with designer Yohji Yamamoto to create a one-off based on the already spectacular Aventador S. This partnership came about after Yohji Yamamoto and Mitja Borkert, head of Lamborghini’s design department, met earlier this year during Paris Fashion Week, and Borkert was impressed by the red and black contrasts in Yamamoto’s collection.

This is how the Lamborghini Aventador S seen in the images came to be, an exclusive one-off that aims to combine Italian artisanal craftsmanship with Japanese culture. Using black paint as a base, the Aventador S’s bodywork is crossed with various lines and dots in different shades of red and with gradients depending on where they sit, while the discordant note comes from the white lines that blend into the red and various inscriptions in Kana, the Japanese script. The interior may not be to everyone’s taste, as it might look slightly overloaded with the writing seen throughout the cabin on the black and red Alcantara leather.