Pininfarina PURA Vision, the Italian coachbuilder's bet on a luxury electric sports car

Monterey Car Week has become an unmissable event for luxury car enthusiasts. And among all the cars that will be on display in 2023, the Pininfarina PURA Vision stands out. This prototype, created by the Italian coachbuilder Pininfarina, has been designed to create anticipation and stir emotions in spectators. It is a luxury electric SUV, an e-LUV, which aims to set the direction that the models to follow should take.

To create it, they based it on the basic lines of the Pininfarina Battista, a model the brand developed together with RIMAC. It has been given a more current and modern touch to give it a more powerful image. The headlights are hidden, and the daytime running lights use LESS nanofibre lighting technology.

LESS technology allows lighting through fibres less than 1 mm thick, which is very practical, both in terms of brightness and weight. As for the bodywork, it has a Bianco Sestriere Gloss finish, combined with elements made from carbon fibre, which provide a rather interesting contrast.

The wheel arches are quite large. Beneath them you can see 23-inch wheels fitted with tyres that feature a white stripe on the inner side. This enhances the car’s image, giving it a more dynamic and modern look. On the outer part of the roof there is a ring of LED lights that connects the windscreen with the rear window.

The roof is glazed, and to access the cabin, the doors open gull-wing style. Apparently, Pininfarina decided that this is the best way to enter the cabin and is more efficient. It has room for four people and, thanks to the door opening system, there are no obstacles to getting inside.

In the cabin we find a screen for the digital instrument cluster. Next to it is a round selector that performs the gear-changing function. The central screen has a vertical layout and sits beneath the dashboard. This has a white and carbon fibre upholstery.

This upholstery uses recycled materials. It is made of 30% native wool and 70% recycled polyester. These materials are also found on the top of the seats and in the roof lining.

What we don’t know is what type of engine and batteries this prototype will have, so there is still more to learn about the car beyond its appearance.

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