'The Arc' is Nissan's plan to launch 30 models by 2026, 14 petrol-powered and 16 electrified

In a high-impact presentation, Nissan CEO Makoto Uchida unveiled the company’s plans for the coming years, highlighting the introduction of up to 30 new models in global markets by 2026. This announcement, part of the ambitious business plan “The Arc“, aims to revitalise the brand and once again consolidate its presence in the industry by offering options for every need, as well as, as the brand states, achieving an increase of at least 1 million annual sales.

A crucial aspect of this strategy is the electrification of the vehicle range: of the 30 new models, 16 will feature electrified propulsion systems, while the other 14 will still retain combustion engines. Nissan is committed to renewing 60% of its global line of combustion engines, indicating that it is dedicated to sustainable mobility solutions.

The goal is not only to expand the electric vehicle offering but also to make them more accessible to the average consumer. The company is targeting a 30% reduction in the costs of next-generation electric vehicles, with the aim of achieving price parity between electric vehicles and those powered by internal combustion engines by 2030.

A quick look

An exciting teaser revealed a series of new models that will join Nissan’s lineup in the coming years. From an electric crossover to a new generation of the Micra, diversity and innovation are evident in every design.

A slow but effective process

Although electrification is a priority, Nissan will maintain a balance between combustion-engine and electrified vehicles in the coming years. However, its investment in electrification will progressively increase, exceeding 70% by 2026. This strategy supports the company’s commitment to launching 34 electrified models between 2024 and 2030, covering a variety of market segments.

Goal: increase sales

Nissan’s plan focuses not only on technological innovation but also on commercial growth. The company aims to increase its annual sales by 1 million units by 2026, with a particular focus on North America, China, Japan and other key regions. This ambitious goal underscores Nissan’s determination to secure its position as a leader in the automotive industry.

In the words of Makoto Uchida, this strategic plan represents a step forward for Nissan in an automotive market that is constantly changing. With a clear vision and decisive measures, the company is prepared to face the challenges of the future and reach new levels of success and profitability.