The Ferrari Purosangue presents ten units from the exclusive American Grand Tour Atelier range

Ferrari has always had a certain affinity with the United States and the buyers who live there. It is one of the main markets for its models, so these customers need a special touch to enjoy their Ferrari in an even more special way. To do so, it has drawn on everything it is capable of offering through the Tailor Made programme of the prestigious brand.

To achieve this, they have focused on what the great American road trip means, expressed through colours, materials and decorative details inspired by natural landscapes and American roads. The 10 units of the Purosangue have not been created with simple body colour changes; instead, the team has worked to create a unique design, each one focused on a different aspect of the country.

A unique collection, two different concepts

Each of these versions will be a one-off, with a concept divided into two parts. The first consists of five vehicles based on five locations in the United States.

“The Coast” focuses on the meeting point between the ocean and the land, specifically the cliffs. It is based on the Blu Iridescent colour, with Ambra Scura details and interiors upholstered in Terra Antica leather. In the case of “The Mountains“, the colour is Verde Menthe, combined with a Beige Honolulu interior.

The third model is called “The Great Plains“. In this case, the chosen colour is Bronze Montecarlo and the interior is covered in Testa di Moro Java leather, recalling the immense spaces of the great North American plains. The so-called “The Forest” features a Verde Zeltweg bodywork colour, with a Verde Venaria leather interior. To complete this first series is “The Sand“, with its exterior painted in Genziana Sotorico blue and its interior finished in a sand colour.

The second series is based on the great American highways. It starts with “Switchback“, which has Blu America bodywork with two Rosso Corsa stripes. The interior is covered in white leather complemented by a pattern reminiscent of the American flag, with red, white and blue stars and stripes.

The “Overlook” model features the same interior theme, but reverses the colours on the exterior, with California red and an America blue stripe. The third model in this series is the “Straight Away“, which uses Mille Miglia white with a Nart Blue stripe and a Giudecca Red interior. This one is found on the “Byway” model, which has Nart Blue on the exterior.

Finally, the “Mountain Pass” model will be launched, with Rosso Racing 2025 exterior and a Blu Sterling leather interior. As with the five models in the first series, Ferrari has worked to offer something more than colour variations, creating a recognisable identity for each model.

Ten models, no replicas

Each of these models will be unique and will never be manufactured again. In terms of engines, they will retain exactly the same specifications as the base model, but their styling will be completely different. The price of these customised models has not yet been announced, but they are expected to sell quickly and American customers are likely to show interest soon.