The new Mercedes Class A will be unveiled on 2 February in Amsterdam... and you can watch it

According to Mercedes Benz itself, the new generation of the Class A will keep its current young, dynamic character, although it will do so with a more mature and comfortable style than ever. The brand with the star, which will unveil the new model in just a few days, on 2 February, in Amsterdam, states that this new version of the entry-level model in its range “completely redefines modern luxury in the compact class and revolutionises interior design”.

Indeed, among the little that Mercedes had revealed about the new Class A are its interiors, which were seen through images leaked last November and which can be seen alongside these lines. At the CES in Las Vegas, more images of the exterior design were published, though still under camouflage.

Among the highlights of this new Class A, Mercedes emphasises the user experience provided by the multimedia system incorporated in this new generation, capable of learning thanks to the advanced artificial intelligence technology it features.

The interior of the new Class A offers an instrument cluster equipped with a wide screen of high resolution with touchscreen control, augmented reality navigation display and intelligent voice control with natural speech recognition. To activate it, the driver simply addresses the car saying: “Hey Mercedes”.

Beyond the innovations that Mercedes-Benz has introduced in its new compact model, the manufacturer from Stuttgart wanted to open the presentation of the model to all its enthusiasts and followers around the world. Thus, anyone who wishes to watch the world premiere of the model can do so by following the event live via the website.

Those who visit this portal on 2 February at 18:45 (Central European Time) will also be able to watch a pre-show featuring a brief summary of the main highlights of the presentation programme. The live broadcast of the presentation of the new Class A will begin at 19:00.