The president of Toyota apologizes for the massive failures

And it is no wonder; last week was not exactly the best week in Toyota‘s entire history. Hit by a massive recall in almost every part of the world, with nearly eight million vehicles involved and part of production suspended, and in addition to the suspicious eye of some other brands that manufacture models through agreements with the Japanese brand.

The president of Toyota in person, Akio Toyoda, made a public apology for the whole problem caused by the brand (the accelerator pedal problem). He assured that the brand will very soon provide the explanations needed to resolve “the concerns of our customers”.

I want to make my personal position on the matter clear. I believe Toyota is facing a campaign against it that is very well organized, perhaps from the competition or who knows what dark interests. Just as it is not possible for a company of the size of Toyota to fail in this way, neither is it possible for this problem to have escalated to where it has.

The brand’s profits and sales, as well as its image, will be seriously affected because of an accelerator pedal. That is already very clear. I fear that Toyota (and Lexus) fell prey to a collective hysteria from which it will be difficult to escape.

Source | Automotive News