Bugatti wants to create a new four-seater model

Bugatti plans to accompany the Chiron with a new four-seater model, so they need funding to develop it.

The brutal Bugatti Chiron has been a success for the brand, as it has already sold the 30 units of the special edition that set a record reaching 489 km/h and whose price exceeded three and a half million euros.

However, the brand wants a broader offering in its range, since the only model currently in its catalogue is the Bugatti Chiron. According to Stephan Winkelmann, the brand’s CEO, the intention is to create a four-seater model to join the spectacular two-seater in dealerships.

It is not known whether this new four-seater will have a raised ride height, that is, whether the manufacturer will succumb to the fashion for crossovers and we will see the first SUV from Bugatti. This is not new, since there were already rumours that the brand was developing an SUV based on the Lamborghini Urus.

Bugatti must find funding to build its four-seater model

However, Bugatti faces a main obstacle when starting development of the new model: funding. We must not forget that the firm is owned by the giant Grupo Volkswagen, so it is part of the group’s portfolio of luxury brands alongside Porsche, Lamborghini and Bentley.

However, all of these brands must seek funding to develop a new model. Not going any further, Porsche had to resort to a subsidy called “Schuldschein” to partially finance the development and production of the recently presented Porsche Taycan.

The manufacturer is very clear that demand for supercars remains “high”. Proof of this is that the 30 units of the Bugatti Chiron Super Sport 300+ -the version that set the speed record- sold out during a dinner the brand held at its headquarters in Molsheim, France.

However, it seems that electric cars also have enormous commercial appeal, something demonstrated by the fact that models such as the Volkswagen ID.3 and the Porsche Taycan are attracting all the attention at the Frankfurt Motor Show.

Despite this, Winkelmann argues that an electric version of the Bugatti Chiron would not work, since its monstrous 1,487-horsepower W16 is one of its main strengths. However, the brand’s CEO does see a more down-to-earth new model as feasible, one with a more affordable price that would use hybridisation.

Furthermore, Stephan Winkelmann toyed with the idea that the super-luxury brands of the VW Group –Porsche, Bentley, Lamborghini and Bugatti– could join forces to develop joint projects. The head of the French firm stated in this regard that “if we worked together, we would create something unique in the automotive industry”.