The keys to a more efficient and attractive 2017 Toyota Yaris

Victor Alós Yus    @sepelaci    7 July 2017     2 min.
The keys to a more efficient and attractive 2017 Toyota Yaris

The new Toyota Yaris is a vehicle designed for European buyers, as it has been designed, developed and manufactured in Europe for European drivers

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The Toyota Yaris has arrived on the Spanish market during the month of April, so it already has a fairly long track record in our country. The new Toyota Yaris has become a car from the Japanese brand that aims to succeed in Europe, and to do so it has worked on five key factors that are essential to understanding the success of this small city car, which is ready to face new challenges with its new generation.

To begin with, there is its European spirit, since it is a car designed for European drivers and, for that reason, it has been designed by Europeans who know perfectly well the needs and tastes of potential buyers. It was designed and developed at the ED2 European Design Centre, in Nice. At this centre, elements such as the front end of the model were designed, which, together with the new rear, aim to be what a European driver prefers.

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And all of this without losing the image offered by Toyota in all its models. With the work of European engineers and designers, a vehicle has been created that has its place on the roads of our continent, with the details necessary to be one of the favourites of drivers looking for a practical and efficient car. In addition, it is also manufactured in France, so that European spirit is evident in every corner of the model.

900 new components in the Toyota Yaris

The new Toyota Yaris features 900 new elements, which have been added to enhance its appearance and efficiency. To achieve all these improvements, the brand has invested 90 million euros in giving the model greater reliability and safety. The hybrid version has been improved with the inclusion of a hybrid powertrain that allows the car to run in fully electric mode in the city for 50% of total driving time.

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In addition, towards the end of 2017 the sporty variant, the Yaris GRMN, will arrive. It will feature a 1.8-litre supercharged engine producing 210 CV. In this case, the styling was designed by a European team, while the chassis and braking system were the work of a Japanese team, combining the best that the brand can offer.

All the changes made to the Toyota Yaris have been carried over to the Toyota Vitz, the sister model sold in Japan, whose new generation went on sale at the beginning of 2017. This shows that the changes are valid for other markets and that the Asian market will also be able to enjoy the modifications made in Europe.

Technical specifications of this car


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