The range of luxury vehicles from Genesis is now available in France

Genesis, the premium brand of Hyundai Motor Group, has just officially announced its entry into the French market. The South Korean luxury vehicle brand has been expanding its presence in the European market over recent months and already offers its premium vehicles in Germany, the United Kingdom, Switzerland and also Italy, where it began operations this very month of February.

France thus becomes the fifth European market in which Genesis vehicles are sold. It should also be noted that, as in Italy, this launch focuses exclusively on three fully electric models from the South Korean brand, firmly embracing Zero Emissions mobility.

French drivers have at their disposal the GV60, the first compact SUV from Genesis developed entirely as an electric vehicle and repeatedly awarded for its design and technology. Alongside it also arrives the fully electric version of the GV70, a high-end SUV that combines elegance, performance and ample space. The brand’s lineup is completed by the fully electric G80 luxury saloon, a model that stands out for its refinement, complete equipment and sophistication.

“We are delighted to present Genesis in France, a market that embodies refinement, innovation and elegance. Our fully electric range, award-winning and with a distinctly South Korean design approach, has been carefully adapted to the expectations of European customers.”

The European market in the sights of Genesis

The European expansion of Genesis is coordinated from its headquarters in the German city of Frankfurt. This same year, in spring, the brand’s first two Genesis stores in France are scheduled to open, located in Paris and Lille, with plans to expand the sales network throughout 2026. Genesis aims to have full service coverage across the entire country by the end of 2028, guaranteeing a premium experience for all its French customers.

“We have arrived to offer a new concept of premium luxury. From the exceptional quality of our products, the fruit of South Korean excellence, to personalised attention at every stage of vehicle ownership, we offer something truly unique. For the French, who appreciate both design and style, our vehicles invite conversation, combining distinctive character, luxury adapted to everyday use, and meticulous attention to detail and technologies that genuinely enhance the driving experience.”