Volkswagen Group acquires the commercialisation of Ducati in Spain

Volkswagen Group España Distribución presented yesterday its new project for commercialisation of the renowned motorcycle brand Ducati in Spain and Portugal, excluding the Canary Islands, starting 1 January 2024. The presentation was very well received and took place in Madrid, at an event attended by the prominent presence of Claudio Domenicali, CEO of Ducati Motor Holding; Francesco Milicia, Vice President of Sales and After-Sales at Ducati; Francisco Pérez Botello, President of Volkswagen Group España Distribución; and Carlos T. López Panisello, General Manager of Ducati for Spain and Portugal.

As is the case internationally, where Ducati is part of the group of brands led by Audi, in Spain and Portugal the brand will be under the Audi division within Volkswagen Group España Distribución. This union will take advantage of the significant synergies existing between both brands, which are expected to develop in the coming years.

The event brought together more than a hundred guests, including journalists, executives from companies within the Volkswagen Group in Spain and representatives of the car manufacturers’ association (ANFAC) and the two-wheeler sector (Anesdor). The Mugello Circuit also had its moment of glory during the presentation, as attendees were able to experience a recreation of the famous Correntaio corner of the Mugello Circuit.

In addition, various models from the Ducati range were on display, such as the Multistrada V4 Rally, the Scrambler Ducati Icon and the Streetfighter V4 S. Attendees also had the opportunity to enjoy a selection of Ducati apparel and accessories, as well as a replica of the Desmosedici GP23, ridden by the current MotoGP world champion, Francesco Bagnaia.

During the press conference held at the event, the President of Volkswagen Group España Distribución, Francisco Pérez Botello, expressed his gratitude for the trust placed in the company by both the Volkswagen Group and Ducati. “We are being given an extraordinary opportunity to keep growing as a company and to lead Ducati into a new era in the Iberian market,” he added.

Carlos T. López Panisello, General Manager of Ducati for Spain and Portugal, announced that the brand’s main strategic goals will focus on enhancing its exclusivity and placing the customer at the centre of attention. He also highlighted that, from a commercial perspective, the aim is to position the Spanish and Portuguese market as the second most important for Ducati in Europe in terms of market share.

The CEO of Ducati Motor Holding, Claudio Domenicali, closed the press conference by highlighting the excellent moment the brand is experiencing both economically and in motorsport. Domenicali stated: “Working with Volkswagen Group España Distribución will give us the opportunity to establish an even closer relationship with our enthusiasts in Spain and Portugal, thanks to this company’s solid market presence, the talent of its team, and the innovation and digitalisation of its services.”