Audi, Volkswagen, Mercedes-Benz and Porsche: the brands that cleverly set out to promote the safety distance

The circumstances unfolding not only in Spain but across the entire world have put on alert both the population and the leaders of the countries most affected by COVID-19. Indeed, it is vital that we all join forces to stop the rapid spread of this virus, which is causing so much harm. Various organisations have tried to raise citizens’ awareness of the key role they play in this fight, but now it is the car brands that have wanted to make their contribution.

One of the most significant measures of the State of Alarm is, without a doubt, the lockdown to which the population has had to submit. In this way, we will avoid direct contact with other people and, consequently, reduce the spread of the coronavirus, which will greatly help prevent the collapse of healthcare services. However, as we informed you a few weeks ago, we may leave our homes for essential reasons.

Going to supermarkets, pharmacies, medical centres or caring for children, the elderly and dependent persons are some of the circumstances that allow us to step out onto the street while the State of Alarm remains in force. However, this does not exempt us from being careful when we are in public spaces, and one of the best ways to prevent the spread of coronavirus is to maintain the safety distance.

It is true that these measures are difficult to apply, especially when we are not used to them, but Volkswagen, Audi, Mercedes-Benz and Porsche have wanted to encourage them in a clever way. The three home-grown brands have seized the current context to remind us, through their logos, that we must keep that one-metre safety distance from others.

Audi has separated the four distinctive rings of its logo; Mercedes has reduced the size of the star, leaving considerable space between it and the circle in which it sits; and Volkswagen has chosen to space apart the “V” and the “W” that make up its logo. Porsche, on the other hand, has completely dismantled its emblem. Without a doubt, the message they want to convey is clear and concise.

Now, we must help make this message come true by not only staying at home until all of this is over, but also by keeping a safe distance when we go out, covering our mouths with our elbow when we cough, and wearing gloves to reduce the spread at all costs. Together we will put an end to this wretched virus.