From "What brand is that?" to "I want one" in under two years: OMODA&JAECOO reaches 20,000 units sold

Valencia has witnessed a historic moment. At the Himasa dealership, amid applause, camera flashes and a shiny black box holding the keys to the most emblematic car of the young brand, the OMODA & JAECOO number 20,000 sold in our country was handed over. The star: a JAECOO 7 SHS.

Yes, you read that right: 1,200 kilometres without visiting a petrol station and a homologated consumption of 0.7 l/100 km. Add 90 km of electric range, an 18.3 kWh battery with fast charging, V2L capability (yes, you can plug in your coffee machine or even charge another car), and an interior that feels premium-segment… at a price that remains competitive.

For a new brand to sell 20,000 cars in a market as demanding and saturated as Spain’s is more than a number. It is a clear statement. OMODA & JAECOO has not only read the market moment well, it has managed to position itself as a real—and very serious—alternative to established giants.

How? By combining a formula that works, bold design, efficient hybrid (and electric) powertrains, full connectivity, an extended warranty and a dealer network that already exceeds 90 points in Spain. All of this without losing its grip on after-sales: spare parts within 24 hours thanks to the logistics centre in Guadalajara.

The new owner of the JAECOO 7 SHS put it plainly: “The design caught my eye, but driving it sealed the deal. It has brutal responsiveness and a level of comfort I didn’t expect in this segment”. And this is someone who wasn’t swayed by emotion alone, but by what many of us look for today: real technology, a long warranty and reliability that proves itself day after day. The icing on the cake? A €2,000 fuel voucher courtesy of the brand. Details that matter.

The location was no accident. Himasa was one of the first to bet on OMODA & JAECOO, and did so even after suffering a severe flood during the 2024 DANA storm. Today, that same dealership hands over the manufacturer’s most symbolic unit. A perfect full circle. “We overcame many doubts, but we knew we were betting on something big,” says Miguel Ángel Carmona, manager of Himasa. And he was right.

Continuous expansion

The second half of 2025 is going to be exciting. Four new launches are expected: the OMODA 5 SHS, JAECOO 5, OMODA 7 SHS and the JAECOO 8, the latter with 7 seats and all-wheel drive. Because yes, the brand is now aiming at the premium family segment without complexes. With each new model, the feeling is the same: what used to cost 50,000 euros now costs 35,000, and it is made by a brand that is taking things very seriously.

OMODA & JAECOO does not want to be “just another Chinese brand”. And it is achieving that. 20,000 cars in 17 months are not achieved with marketing tricks. They are achieved with products that work, that are enjoyed behind the wheel and that do not fear the passage of time.