Rolls-Royce is abandoning electric motors and betting on V12 engines

Rolls-Royce is the pinnacle of ultra-luxury, the vehicles in which the wealthiest want to travel and which represent the epitome of elegance. And the most luxurious brand in the world, at least in principle, does not want to move to electric motors for now. Or rather, it is its buyers who want to keep using the powerful and smooth V12 engines that are a hallmark of the British brand.

As with other brands, this does not mean that the development of electric models will be abandoned altogether, but rather that combustion engines will continue to be the focus for longer. Models with V12 engines continue to enjoy the trust and interest of the brand’s buyers.

This engine, the V12, forms part of the brand’s history, and from the same the aim is to keep it alive so that the most loyal customers can continue to enjoy the special characteristics of this iconic engine. The Rolls-Royce experience is not based on speed or on setting lap records, but on comfort, refinement and the vehicle’s responsiveness on every journey.

However, it is also true that some customers are content simply knowing the car is fitted with this engine. The brand’s electric offering, the Rolls-Royce Spectre, provides the same experience for the driver and passengers, although the absence of the combustion unit under the bonnet is noticeable.

The regulation is also changing, and the ban on combustion engines is being questioned and delayed, so many brands have taken advantage of this situation to postpone the disappearance of these engines in favour of electric models. In addition, Rolls-Royce is one of the brands considered low-volume, so the demands placed on its models differ from those on mass-produced cars.

By building cars to order, they can tailor each one to the needs and tastes of the buyer. In this way, they can keep both options open, without having to drop one in favour of the other due to market whims, but at each buyer’s request. And maintain for longer the possibility of keeping the V12 engine for longer than initially planned.