The Toyota RND is not a prototype, but a reference to Red Nose Day

It was neither 28 December nor April’s Fools Day, yet Toyota still managed to play a clever prank on many media outlets. Last Wednesday the 22nd, the British subsidiary of the Japanese brand issued a press release announcing that it would unveil a new prototype called RND today. It even published a teaser image of the project.

In the end, however, it had nothing to do with what was implied. The manufacturer’s real intention was to confirm its participation in Red Nose Day (Red Nose Day, hence the acronym RND), one of the best-known charity fundraising events held in spring in the United Kingdom.

What was actually hidden in that photograph was an Auris fitted with a red clown nose over the grille emblem. Toyota announced its collaboration with this campaign in such an original way, which will conclude on 18 March with the gala organised by the broadcaster BBC1, in which various artists will perform to raise funds and help for charitable causes.

Once the meaning of RND has been revealed, the sentences in the press release now make sense, as they were really evoking the aforementioned red nose. Hence Toyota’s claim that this product would have an affordable price, would change the look of every vehicle and would make an important contribution to the modern world.

Those of you living in the United Kingdom, don’t be alarmed if over the next month you come across cars with red noses in the street. They are simply street-legal units of the RND.

Via | Telegraaf