The Fiat Uno ends 25 years of reign of the Volkswagen Gol in Brazil

Hard to believe, but in Brazil for 25 years there has been a single model that has been king: the Volkswagen Gol. More than two decades after (25 years) being the best-seller month after month, year after year, it now has to hand over the crown to the new Fiat Uno, which has knocked down the dominance of Volkswagen.

The Uno’s win in these first three months of the year was not spectacular, but it was a win nonetheless. The margin over the Gol was only 400 units, with 59,000 units in total from January to March, one of the closest market figures in automotive history. Bear in mind that this is to be expected, given that the Uno is a brand-new redesign and the Gol has dated back to 2008 with no major changes.

Brazil’s market growth is set to continue at a good pace, according to international analysts; in March, 284,000 vehicles were registered in the country, an almost incredible 20.5% more than in February. Fiat Brazil has now set itself the goal of selling more than one million cars in 2014, and to do so it has opened a new factory capable of delivering 800,000 vehicles a year at full capacity.