Audi-FAW opens reservations for the Q6L e-tron in the Chinese market

Audi, in collaboration with the Chinese manufacturer FAW (First Automobile Works), has just begun pre-sales of the new Q6L e-tron in China, an electric SUV designed specifically for this market. With a length of 4.88 metres, this version of the Q6 e-tron is about 11 centimetres longer than the European model, adapting to local preferences for vehicles with a longer wheelbase in order to gain interior space.

The new Q6L e-tron starts at 353 thousand yuan, roughly 42 thousand euros at current exchange rates. The Sportback variant has a base price 20 thousand yuan higher, which puts it at around 45 thousand euros at current exchange rates. Likewise, the top-of-the-range Pioneer Edition of this electric SUV is available for 403 thousand yuan, just under 49 thousand euros. If everything goes according to plan, the first deliveries will take place next August.

The launch of the Q6L e-tron comes at a difficult time for the four-ring brand in China, a key market where the company is not achieving the results it wants. In the first half of 2025, Audi’s profits in China fell by around 33 percent compared with the previous year, mainly due to the dynamics of the Chinese market.

Management at Audi hopes to recover profits with the sales boost that the launch of the new Q6L e-tron should generate, although whether this will happen remains to be seen. This model, produced in collaboration with the Chinese manufacturer FAW at its plant in Changchun, in northeastern China, was unveiled in spring 2024, so customers have had to wait more than a year for its market launch to become a reality.

Other differences from the Q6 e-tron we know

The Q6L e-tron differs from the Q6 e-tron sold in Europe not only in its dimensions, but also in being fitted with a higher-capacity lithium battery pack, with 107 kWh — 7 kWh more than the standard model. Audi thereby promises a range of more than 700 km, although it should be noted that this figure is based on the Chinese CLTC homologation cycle, which is somewhat more generous than WLTP when estimating range.

Built on the PPE platform, developed jointly by Audi and Porsche, this vehicle features an 800-volt architecture that allows it to support charging power of up to 270 kW. This means that in just ten minutes the vehicle can gain 260 kilometres of range, while going from 10 to 80 percent charge takes roughly 25 minutes.

The Q6L e-tron is available either with a single 255 kW motor integrated into the rear axle, or with dual motors and all-wheel drive, with a combined output of 345 kW in this case.

On the technology front, it is worth highlighting that the higher-spec versions of the Q6L e-tron come as standard with Huawei’s “Qiankun” system, adapted specifically for this model. This integration, which can only be found in the manufacturer’s models for the Chinese market, reinforces Audi’s commitment to offering advanced technology that meets the expectations of customers in this Asian country.