Electric vehicle sales of BMW rose slightly in 2025

In 2025, the BMW Group achieved a slight increase in global deliveries, placing a total of 2,463,715 vehicles in the hands of customers worldwide. This figure represents a modest increase of 0.5 percent over the previous year, in an increasingly competitive and difficult market.

With 442,072 electric vehicles delivered across all of the group’s brands, this type of vehicle showed moderate growth of 3.6 percent compared with the previous year. Notably, electric vehicles now account for 18 percent of the group’s total sales worldwide, and 28.2 percent if we look solely at the European market.

If plug-in hybrids (PHEV) are also included, the number of electrified vehicles delivered by the group then amounts to 642 thousand units, an increase of 8.3 percent and a global market share of 26 percent. In other words, more than one in four vehicles placed in customers’ hands by the group had a charging plug. In Europe, this percentage is higher still, reaching 40 percent of total sales.

Results by brand

Turning to the results of the group’s individual brands, BMW delivered 2,169,761 vehicles, 1.4 percent fewer, while MINI saw a strong rebound of 17.7 percent, with 288,290 units. It is also striking that more than a third of the vehicles sold by the British brand were fully electric. 2025 will also be remembered in the brand’s history as the year in which the 100,000th electric MINI was delivered since the launch of the brand’s first model with this type of drivetrain.

Rolls-Royce, meanwhile, recorded a slight decline in deliveries of 0.8 percent, placing 5,664 units in the hands of its affluent customers.

Finally, looking only at the results for the last quarter of the year, it was somewhat weaker than the same period of 2024, with a total of 118,635 electric vehicles delivered, down 10.5 percent, and 171,800 electrified vehicles, down 6.6 percent. These figures contrast with those achieved in the third quarter, which were considerably more solid, especially considering that the last quarter of the year has traditionally been stronger than the third.

The best is yet to come

2026, on the other hand, is shaping up as a crucial year for the BMW Group, as it will be the year in which sales begin of the long-awaited Neue Klasse from the Bavarian manufacturer. This platform will debut initially with the new iX3, to which the i3 saloon will join shortly afterwards, in the second half of the year.

In addition, BMW plans to introduce significant new products this year, including an update of the X5 and the 7 Series. Through 2027, the group plans to launch more than 40 completely new or renewed models with various types of drivetrain.