Tesla launches a more affordable version of the Cybertruck in the United States for under 60 thousand dollars

Tesla has just updated its range of Cybertruck versions on sale in the United States, adding a new, much more affordable alternative to its electric pickup. This new model, equipped with dual electric motors and all-wheel drive, is now available starting at $59,990, 20 thousand dollars less than the top-of-the-range Premium All-Wheel Drive. A price never seen before for this model, with which the North American manufacturer hopes to boost sales.

To achieve this goal, Tesla has not limited itself to launching this much more affordable new version, but has also reduced the price of the top-of-the-range Cyberbeast, which drops from the $114,990 it had been costing until now to a much more attractive $99,990. This 15 thousand dollar reduction reverses an increase that had been applied last August, but at the cost of removing the Luxe Package, which included advanced features such as supervised autonomous driving and unlimited free access to the Supercharger network, which is no longer included in the price.

Tesla therefore currently offers three versions of the Cybertruck in its catalog for the US market, starting at the already mentioned $59,990 and with a 20 thousand dollar increase for each of the two higher versions. This across-the-board price reduction is part of the brand’s new strategy for 2026. After observing a slowdown in demand for electric vehicles, worsened since last September by the elimination of the federal tax credit of 7,500 dollars that had been offered, the company is seeking to attract a more price-sensitive audience.

Lowering prices to try to maintain demand

The launch of this new, much more affordable version of the Cybertruck comes less than three weeks after the brand also added to its North American catalog an affordable all-wheel-drive version of the Model Y SUV for $41,990, positioned just above the entry-level version with rear-wheel drive and a single electric motor.

Following these moves by the company, some analysts have warned, however, that relying more heavily on the more affordable versions of its vehicles could end up reducing its profit margins, with the effect this would have on final financial results. The only way out of this problem, they consider, is for Tesla to offset this reduction in margins through lower production costs or an increase in revenue from subscriptions to services such as FSD –Full Self-Driving–