LEPAS aims high: L8, L6 and L4, the three pillars of its offensive in Europe
The new brand of Grupo Chery will begin its commercial activity in Spain in 2026 with three electrified SUVs and a network designed to grow progressively
The European market for electrified SUVs will welcome a new player with a clear ambition in 2026. LEPAS has chosen next year to move from an emerging project to a brand with a real presence in dealerships, and it will do so with a defined roadmap, a specific range and Spain as one of the first markets where to test its proposition.
Far from a token launch, LEPAS’s strategy is to build its range, network and visibility progressively, with three models that will cover different customer profiles and an already set schedule.

The LEPAS L8 leads the way in 2026
The first step will arrive in the second quarter of 2026, when the LEPAS L8 goes on sale in Spain. It will be the flagship of the brand and the vehicle in charge of introducing its design language, its technological approach and its positioning within the competitive segment of electrified SUVs.
The L8 is conceived as an SUV with an elegant and technological focus, designed for real everyday use and for a customer who wants electrification without giving up comfort, perceived quality and presence. It will not be a niche model or an isolated technological showcase, but the pillar on which LEPAS will begin to build its customer base in Europe.

Two new SUVs to complete the range
The arrival of the L8 will not be an isolated move. During the second half of 2026, LEPAS will expand its offering with two new models that will cover different lifestyles and needs.
The LEPAS L6 will take a more dynamic approach, aimed at those looking for an electrified SUV with a more active character, while the LEPAS L4 will position itself as the most compact option in the range, designed for urban and peri-urban use without giving up design or technology.
With these three models — L8, L6 and L4 — the brand will set up its initial offering in Europe, a coherent range that will allow it to compete in several key sub-segments of the electrified SUV market from its first full year of activity.

A network designed to grow with the product
The product rollout will be accompanied by an own and independent sales network, designed around a boutique approach and a more personalised customer experience. In its first year, LEPAS expects to reach around 50 sales and service points in Spain, with later expansion up to some 80 facilities, depending on market developments.
Beyond the number of dealerships, the priority will be to build trust from the very first contact, taking care of the buying experience, after-sales service and the residual value of the models, an increasingly decisive factor for the European electrified vehicle customer.
Technology as a foundation, not as a slogan
Although the focus in 2026 will be on the arrival of the models, the LEPAS project rests on a common technological foundation: the LET platform (Lepas Elegant Technology). It is a multi-energy architecture prepared for different electrified solutions and designed to evolve without structural changes in the short term.
This foundation will allow the brand to grow the range and update the product over the medium term, maintaining technical coherence and competitiveness in a market that is advancing rapidly.

A decisive 2026
For LEPAS, 2026 will not be just another year, but the moment to test whether its proposition works in the real world. The arrival of its first electrified SUVs, the start of sales in Spain and the progressive expansion of the range will mark the true starting point of the brand in Europe.
The challenge will be no small one: carving out a place in one of the most contested segments of the market. But with a defined schedule, three clear models and a progressive rollout plan, LEPAS has already put its cards on the table. The coming year will show whether it manages to turn that planning into a real alternative for the European customer.
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