Toyota is preparing a battery of new releases to stay at the top

For Toyota, mobility for everyone has been the core of the brand’s promise from the very beginning, although “everyone” meant “each individual”. With nearly 10 million customers a year, each one of them is a unique customer for the brand.

That is why it has decided to develop new models, new options and specific offers that adapt to the needs of each customer.

Corolla Concept, a new vision of the bestseller

Now, the Corolla is a car for the majority of the public, but the majority does not necessarily want the same answer. Different engine options, but the same exterior look and practicality, which is why the aim has been to give all customers the chance to enjoy new possibilities.

After 12 generations of the model, the new platform developed for the Corolla supports a 100% electric, hybrid or plug-in hybrid powertrain.

Halfway between a saloon and a coupé, with a strong technological and modern orientation, it promises an aerodynamics that has made it so popular and gives it a futuristic touch, with sharp headlights and shapes that reflect a great aerodynamic effort. The interior conveys the same sensations, those of being a technological and connected car.

RAV4, new look, greater versatility

It slightly changes its styling, with new light clusters, more stylised grilles, wheel arches and rear lights, while also debuting a driver’s seat with more digital elements. It announces greater boot capacity, greater versatility, higher towing capacity and GR variants with up to 320 CV of power.

It promises a more complete standard equipment, hybrid engines (both 2.5-litre Atkinson-cycle) with outputs of 183 and 191 CV, paired with front-wheel drive or all-wheel drive AWD-i.

For their part, prices will start at around 45,000 euros for the basic front-wheel-drive hybrid version, while they increase by 2,500 euros if the all-wheel-drive AWD-i variant is chosen.

Regarding the PHEV version, Toyota announces an improvement in mechanical efficiency that allows it to achieve up to 150 km of electric range, which promises up to 1,350 km of total range.

IMV Origin, simple and functional

It must be taken into account that across the world there is a large population living in places without paved roads, in difficult conditions, such as rural Africa, which requires innovative solutions.

The IMV Origin is a practical and functional vehicle that can be assembled on site with simple tools and adapted to the particular needs of each user. This extremely simple and modular model could be configured with single-axle drive, four-wheel drive, simple petrol engines and even with an electric motor to operate in industrial facilities or as an urban delivery vehicle.

In addition, it represents an opportunity to enter the world of motorisation, the chance to define how to adapt the vehicle to each need, and also the opportunity to benefit from being part of its creation.

More Land Cruiser

After the renewal of the Land Cruiser, returning to its origins to redefine it, it was announced that this was only the beginning… Now a new addition joins the family, the Land Cruiser FJ, which brings the concept of freedom and mobility closer to a greater number of people, while maintaining the model’s traditional values, such as reliability, functionality, performance, interior capacity and customisation possibilities.

It has a length of 4.57 metres, a width of 1.85 m and no less than 1.96 metres in height, while its wheelbase is 270 mm shorter than that of the Land Cruiser 250.

Initially it will be offered in the domestic market with a 2.7 petrol engine producing 163 CV, a six-speed ECT gearbox and four-wheel drive system.

Century, a new independent brand

The centenary brand will join Lexus, GR, Toyota and Daihatsu as the fifth brand of the Toyota Group family. It received its name in honour of the centenary of the birth of Sakichi Toyoda, the “king of Japanese inventors” and the “father of the Japanese industrial revolution”. It comes from a thread woven across four generations of the Toyoda family, an uninterrupted line of brand ownership that is unique in this ultra-luxury segment. Since 1967, Century has represented not only the best of Toyota, but also the best of Japan.

The Coupé, together with the SUV and the new GRMN saloon, add style to the Century presence. A classic Japanese craftsmanship in a contemporary design, handmade, hand-finished, tailored to the customer’s personal specifications. For the time being, its sale in Europe is not planned.

LS Concept, more luxury for Lexus

Since the Lexus LS went on sale in 1989, the rules of the luxury market have changed drastically. Executive saloons used to dominate the car world. Now, they are fighting a losing battle against SUVs. And, in many cases, people aspire to something completely different.

The LS had to be taken in a completely new direction. An LS that should now mean “Luxury Space”. The LS Concept is a symbol of the brand’s spirit of challenge and its new transformation. When the door opens, they discover their own private sanctuary, a home away from home.

The concept aims to help customers understand Lexus, six wheels revolutionise the design, and space means freedom and luxury, the gateway to a broader luxury lifestyle.

Image gallery