Citroën will continue to dominate the Chinese market with the arrival of the new C4 Aircross

Brand expansion is a crucial element for continuing to enjoy resounding success and, at the same time, dominating the different markets that represent a new stage for its products. Citroën has spent years demonstrating its great popularity in China, a country where there is a strong preference for models from the brand with the double chevron. With the Beijing Motor Show just around the corner, the brand was not going to miss the opportunity to present to the world its future novelties for the Asian country.

As is usually the case when a brand sells in another continent, Citroën offers a range of products that differ in some respects from the models we know in Europe but that, at the same time, share many elements between them. The French firm is characterised by offering a series of more exclusive vehicles in China, and the new C4 Aircross will be the one representing the brand’s mid-size SUVs in that market.

Citroën has been aware throughout this time of the success that SUVs bring and that is why its establishment in China was a masterstroke by the brand. One of its greatest exponents has been the C5 Aircross, a model that combines Citroën’s relaxed and modern aesthetics with the luxury and comfort typical of its vehicles. This combination of elements has worked perfectly, since the model has already won more than 35,000 orders locally since its launch in September.

However, the French firm has not wanted to sit idly by, so it has decided to apply the same formula used in Europe, with the future C4 Aircross being the result of that experiment. This model, aimed exclusively at China, will share many elements with its sibling, the C3 Aircross, but we will be able to appreciate some differences that will make it more attractive to the Asian market.

With almost 70,000 units sold in Europe since its launch, the Citroën C3 Aircross has become one of the brand’s most successful models, something they hope to achieve with its Chinese counterpart. The C4 Aircross will sit directly between the C3 XR and the C5 Aircross, something it achieves thanks to its considerably larger size and certain technological novelties that the French firm will apply to this future model.

As we have already mentioned, the C4 Aircross will have more prominent dimensions; specifically, it is 12 centimetres longer than the C3 with the same name. However, this is not the only novelty. Citroën will offer its customers the possibility of creating countless combinations, which will be exclusive to China; both the two-tone roof and the bodywork will match the famous Airbumps, which will come in different exclusive colours to give our C4 a personal touch. On the other hand, the design of both the front and rear bumpers has some differences compared to the European model, such as the position of the number plate or a double exhaust outlet, which suggests a more elegant and sporty character.

At the same time, technology is one of the areas in which Citroën has always been a pioneer, and on this occasion it was not going to be any different. The new C4 Aircross will be the first model from the brand to incorporate the AliOS system developed by Banma Technologies, which offers a series of exclusive functions through its 9-inch screen. Wi-Fi, online navigation and online payment for car parks are some of the new features this model will include.

Without a doubt, Citroën continues to keep its essence intact in the vehicles it creates, regardless of whether their destination is China or Europe. We will soon learn more details about the new C4 Aircross and, despite being a model exclusive to Asia, the firm of the double chevron will sooner or later apply all its novelties to the models that represent the French brand in this part of the world.