Fiat accelerates in Spain thanks to the pull of the Grande Panda and the strength of its vans: this is how it faces 2026 with more electrification and two new SUVs

Fiat closed 2025 with 20,926 registrations of passenger cars and commercial vehicles in Spain, a year of adjustment marked by the decline experienced by the Fiat 500, largely offset by the take-off of its electric versions and by the launch of the Fiat Grande Panda, which ranks among the best-selling models in its segment in the last quarter. While Fiat Professional consolidates its role as one of the preferred choices of professionals, the brand is preparing a product offensive for 2026 in which the protagonists will be the new Fiat 500 MHEV mild hybrid and two additional models in the segments where the most competition lies in the market: B and C segment SUVs.

A year of transition, but on a solid base

The 2025 financial year was no walk in the park for Fiat in Spain. With the aforementioned figure of almost 21,000 units sold between passenger cars and commercial vehicles, the Italian brand closed with a market share of 1.6%, and faces a transitional 2026 with a reorganization of its range. The goal of Fiat for this year is to increase sales by around 50% and exceed 31,000 units, for which the strategy involves relying on a range that will once again give prominence to combustion engines, while advancing electrification with mild hybrid and 100% electric versions.

Fiat Professional, the companion of the self-employed

And in this strategy for 2026, commercial vehicles, one of the pillars of Fiat in Spain during 2025 with 11,112 registrations under the Fiat Professional brand, will remain key. Models such as the Fiat Ducato remain in the top 3 of their segment, reinforcing the image of reliability, versatility and adaptability that the Italian firm enjoys among self-employed workers and fleets.

Within this line, electrification is gradually gaining weight: electric versions of vans and light commercial vehicles have doubled their volume to reach 374 units, representing growth of 100% compared with the previous year. This trajectory confirms the commitment of Fiat Professional to offering zero-emission alternatives in all commercial vehicle sizes. For those who work every day, this means fewer emissions but, above all, more kilometers without stopping and a business that adapts to the future.

The Grande Panda, new pillar of the range… and a surprise or two

Launched last June, the Fiat Grande Panda has started its commercial life with a firm step and already adds up to 1,170 registrations in Spain, placing it among the ten best-selling models in its segment in the last quarter of 2025. With a practical approach and an offer that combines combustion versions with electrified variants, the new model is set to become one of the brand’s growth drivers for 2026. The Grande Panda is available with petrol, mild hybrid and electric powertrains, with power outputs of around 100–110 CV in the hybrid variants. Approximately 11% of the model’s registrations in 2025 correspond to its electric versions, a base on which Fiat intends to keep increasing the weight of this technology.

But the product offensive of Fiat does not stop at the Grande Panda. From February, the interesting MHEV version with mild hybridization will join the Fiat 500 range in the Spanish market. In April, the Sport version of the Fiat 600 should arrive, which will also feature petrol engines. In addition, the launch of two new SUVs for the B and C segments, internally identified as F2U and F2X, is planned for the second half of the year, offered with combustion, mild hybrid and electric engines.

With this combination of urban cars and compact SUVs, Fiat aims to cover around 75% of the Spanish market and to consolidate a range clearly oriented toward progressive electrification. The brand trusts that the tandem formed by the Grande Panda and the 500 MHEV, together with these new launches, will act as a lever to recover volume and reinforce its positioning in one of the key markets of southern Europe.