Nine out of ten drivers demand more technological information about their vehicles

According to a study, 76% of drivers believe that car brands should act as “technology instructors.”

The II “Spaniards Facing the New Mobility” Report is prepared by the Mobility Demoscopy Centre and analyses the opinions of 4,445 participants.

Autonomous mobility raises many doubts among users: two out of three cannot imagine themselves on board an autonomous vehicle, although 30% are open to changing their minds in the future. “The horizon of the automobile seems to be the autonomous car, but for now it generates more doubts than desire to ride in one. There is a great deal of unfamiliarity surrounding it, and in general drivers feel they need more information and knowledge about all the technological advances their car already has today,” says Juan Hernández Luike.

Rejection of the autonomous car is more pronounced among young drivers than among adults. According to the report, 28.5% of young people aged 18 to 24 reject this technology, while only 10% of adults (aged 55 to 64) are against autonomous vehicles. The explanation for this phenomenon is that when a driver is just starting out, they prefer to drive, whereas among more mature drivers, comfort takes precedence.

Today, cars incorporate numerous technological advances. Eight out of ten drivers say they frequently use the devices fitted to their vehicle. However, the constant technological renewal has led drivers to demand more technological training to get the most out of their vehicles. According to the study’s results, 76% of participants believe that the brand or the dealership itself should teach how the technology in their vehicles works.

“A lot is said about the future role of dealerships, which will continue doing what they do, mainly selling, but will also have to take on a technological role. On one hand, as advisors: which car, technologically speaking, suits my needs; and on the other, as instructors: how the technology it incorporates works. When a user drives off in the car they have bought, 95% of the salesperson’s explanation will be technological, and the remaining 5% or less will be for things like where the lever that opens the bonnet is,” says AutoScout24 managing director Gerardo Cabañas.

Juan Hernández Luike, of Autofácil, also favours greater commitment from brands in teaching new automotive technologies: “We can understand quite well how a car’s battery works or how to check the engine oil level, but someone should explain to us how to lock the car from the smartphone or how to drive with the phone mirrored on the dashboard screen.”

Source: Newspress