The SsangYong Tivoli sets a historic sales record for the brand

Exactly one year ago the SsangYong Tivoli arrived on the European market, after debuting in its country of origin, South Korea, at the beginning of 2015. In June we had a first contact during the press presentation, and in mid-September we were able to test it for several days as God wills and commands.

Perhaps the Tivoli is not one of the most successful models in the crossover segment, either in Europe or in Spain, but the truth is that SsangYong’s model did not arrive with the intention of competing in sales numbers with models such as the Nissan Juke or the Renault Captur.

Its concept, although it does not resemble anything aesthetically, if studied from a different point of view can have similarities with the Citroën C4 Cactus. Both share a philosophy quite uncommon in recent years: being different from the rest.

The SsangYong Tivoli, like the aforementioned Citroën Cactus, may be liked or not; there may even be those who hate its design. Perhaps we are not used to seeing cars that step outside an imaginary series of red lines that are impassable for designers. However, precisely this (and we repeat it) whether you like it aesthetically or not, is what makes a car special to our sense of sight, for better or for worse.

This boldness seems to have made an impression and, together with its mechanical options, manual and automatic transmissions, and front-wheel drive and 4×4, they have made the SsangYong Tivoli the Korean multinational’s car that is selling fastest in its entire history.

As we had said, this crossover has only been on sale in Europe for a year and a little under a year and a half in Korea. In these 17 months it has already found more than 100,000 customers willing to drive a car that is the same yet different. The model that until now had been the fastest to cross the 100,000-sales barrier was the Rexton, but it had needed 26 months, that is, 9 months more, which is saying little.

Sales of this small crossover continue to rise, with more than 55% growth globally, so it should not take long to break the next barrier, that of 200,000 units.

Source | SsangYong