Maybach on the ropes once again

You probably won’t be surprised if I tell you that Maybach could have its days numbered, especially considering that when Daimler decided to revive it back in 1997, they set themselves a goal as simple as selling 1,500 units a year. Unfortunately, what seemed feasible on paper went off track along the way. For example, in 2010 they managed, barely, to sell 157 units worldwide.

As you can see, there are enough reasons for Daimler to be planning to get rid of the brand. We already know how this works: either we find profits or we remove/dissolve the cause of our losses. In this way, a brand that was originally created to compete with and challenge Rolls-Royce or Bentley could now be destined to disappear altogether.

Even so, we must admit, both we and its executives, that a vehicle clearly based on a Mercedes S-Class that offered only a few variations was nothing more than that: an S-Class in very good disguise, for which you paid like it was a true super-luxury vehicle. Certainly not a very good combination for competing with brands whose vehicles truly stand out for their almost artisanal construction.

Because of this, Daimler has set June 30 as the deadline for deciding what to do with Maybach when it will reveal whether it finally moves forward with the project, for which it will try to partner with a new “partner” or simply banish the Maybach brand, which Wilhelm Maybach created, to the darkest corner.