BMW takes advantage of the high demand for the new iX3 50 xDrive to raise its price by two thousand euros

During its official presentation at the IAA Mobility in Munich last September, BMW announced a base price for the German market of the iX3 50 xDrive of 68,900 euros. This version features all-wheel drive, a combined power output from its two motors of 345 kW and a 108 kWh battery pack, thanks to which it is capable of covering more than 800 km on a single charge under the WLTP homologation cycle. An outstanding set of technical specifications, complemented by the exceptionally short charging times offered by its 800V architecture.

Last week, as we already told you here on HighMotor, the Bavarian manufacturer began delivering the first units of the iX3 early, and took the opportunity to also announce the first updates to its first model of the Neue Klasse.

Among them, the introduction of a new optional package called “AC Charging Professional” for 740 euros stands out. It adds an onboard charger that allows AC charging at a maximum power of 22 kW, compared with the 11 kW offered by the standard unit. Additionally, this package also implements the Vehicle-to-Load function, which allows any external electronic device connected through a standard Schuko plug to be powered at a maximum of 3.7 kW. The list of novelties introduced by BMW was completed with new available body colours and new interior upholstery options.

What nobody expected

The Bavarian manufacturer had, however, prepared an additional surprise that went completely unnoticed at the time, mainly because it made no mention of it, and which we have only just discovered. As some customers and fans of the brand have pointed out, if we access the German configurator of BMW for the iX3 50 xDrive right now, it is possible to see that the base price has also been raised, going from the 68,900 euros announced at its presentation to 70,900 euros. That is, two thousand euros more without any improvement included as standard on this model.

Although BMW has not given any official justification for this price increase, it seems fairly obvious that the high level of demand this model is generating has encouraged them to raise its price, at least temporarily, in order to avoid facing an excessively long waiting list. Let us remember that, to this day, practically all of this year’s production is already reserved, and this considering that the new iX3 has not yet even reached dealerships, nor have test drives been possible for customers. When this happens next month of March, it would not be surprising if the number of reservations continues to grow, which would take us to delivery waiting times of over twelve months.

Series production of the new iX3 started at the Hungarian Debrecen plant last October, and BMW has already confirmed that it will bring forward the introduction of a second work shift to increase the production rate and be able to better respond to the high demand its first model of the Neue Klasse is generating. In any case, this may not be enough, and a good way to curb this enthusiasm for the new iX3 is, without a doubt, to raise its price slightly, at least temporarily. It can always be reduced again in the future if deemed necessary once supply and demand are balanced.

Finally, it should be noted that all those customers who had already made a reservation naturally keep the original price, but those who have preferred to wait will not only have to face an increasingly long delivery date, but will also have to pay these two thousand additional euros without receiving any improvement in return.

Technical specifications of this car

CrossoverBMW iX32 versions · from 62,900 €